Sleep easy, the Apple tax will come

by Chris Howard Jan 12, 2007

A funny thing happened at Tuesday’s MWSF keynote: we didn’t get our annual Apple tax.

An even funnier thing happened thereafter. We complained; we felt letdown; we felt betrayed.

It’s 2007 and there’s no iLife ‘07 or iWork ‘07. What’s with that? My iLife is out of date, its iLife ‘06! I can’t keep using it, all my friends will laugh and scoff. Oh how embarrassing. And it’s your fault, Steve. It’s the silly naming convention of suffixing products with the year. It’s a trap. Really. It traps you into having to release an annual upgrade.

Of course, the cynical say, “Well, duh! It is a blatant statement that you intend to tax us every year.” You’re lucky we love you.

Steve, we want to give you our money. Just add a couple of new templates and repackage as iLife ‘07. We want you to have our money. We earned it for you.

So come on, get to it, and give us iLife ‘07 and iWork ‘07. Our wallets are open and waiting.


  • Ha, ha! The “Apple Tax” as Chris would say and I respond, “Value Proposition”... wink

    You know, perhaps Apple has changed things a bit and will now offer iLife as “hooks” for people to buy iPods. After all, all iPods come with an installer CD and the perfect place to bundle the apps for free.

    For this to work, iLife would have to be ported over to Windows <ouch!>. iTunes and Quicktime are already ported. And so is the Apple Software Update tool. The rest of the package should be a snap to roll-over to the dark side.

    This move may not make sense to most diehard faithful but it is a cunning business move, if you think hard about it. Apple does not make much $$$ collecting your annual “Apple Tax”. Apple merely recouping its development costs for that $70 or so per copy. It is bundled free on new Mac hardware and can be readily installed on older machines so don’t tell me all Mac users pull their wallets every January of the new year.

    So, Apple offers iLife with new iPods sold, each having 20-30% margin (imagine that) selling in the tens millions per quarter. Wow! All of a sudden, that freebie that used to be Chris H’s “Tax” becomes all the more “Value Proposition”...

    Robomac had this to say on Jan 12, 2007 Posts: 846
  • I felt an empty hole in my life as well. I like my software and Years to match up.

    However, you do realize it’s not an Apple Tax. It is voluntary, after all. If you like the features, you are welcome to purchase. If not, you can save your $ for a Zune. ;o)

    The fact that it didn’t arrive at the normal time further proves it’s not a tax.

    bugsnw had this to say on Jan 12, 2007 Posts: 4
  • On a side note, why can’t users create their own templates for download?  Every iMovie template but one is for freakin’ travel.  And why doesn’t Apple ever update them on prior to a new upgrade? 

    There’s “closed” and then there’s ridiculous.

    Beeblebrox had this to say on Jan 13, 2007 Posts: 2220
  • Yeah, Beeb!!! The templates that come with iMovie make it almost unusable - well, at least discourages you from using it.

    Chris Howard had this to say on Jan 13, 2007 Posts: 1209
  • Need to know that how everyone in this field will see this tax
    No Fax Payday Loans

    Johnson Smith had this to say on Aug 30, 2011 Posts: 10
  • a very funny blog blog software application which makes our life depend on them. Their late arrival irritates us.
    Payday Loan

    Johnson Smith had this to say on Oct 11, 2011 Posts: 10
  • Great to hear. You have shared a good nformation.I was searching for it as I have heard from one of my friend about Apple tax and wanted to know more. Thanks for such post.
    personal credit

    Johnson Smith had this to say on Oct 18, 2011 Posts: 10
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