APPLEMATTERS NEWS

Is Apple’s Second Campus Really Necessary?

Apple Computer Chief Executive, Steve Jobs, said that Apple Computer is planning to build a new, 50-acre campus near its present headquarters in Cupertino, California. …(read more)

Apple’s Q2 Numbers: A Closer Look

The reaction of investors to Apple’s quarterly reports is confounding. After the dot com bubble burst Apple would regularly best analyst’s estimates and the stock …(read more)

Mea Culpa: Apple Releases Aperture 1.1

In a smart move to win back support for Aperture and a chance at wooing hobbyist photographers, Apple has reduced its price and issued what …(read more)

Apple’s Product Placement

Just recently I’ve noticed two instances where the iPod has made its TV screen debut. Under a slightly different name, either due to legalities or …(read more)

iTunes Tax

Did you remember to pay taxes on your iTunes downloads when you filed this year? Now that iTunes has surpassed one billion downloads, state governments …(read more)

Taking Stock of Apple: Share Prices Too Much?

The price shares for Apple’s stock continue to climb steadily this week, causing some to wonder if an investment is really worth the price. Gene …(read more)

Virtualization: Running Any OS Within OS X

While Boot Camp may have been a step in the right direction, the true holy grail for computer users everywhere is virtualization. With one company, …(read more)

Apple in Uncharted Territory

Despite all the latest buzz about Windows booting on a Mac, Apple continues its steady infiltration of the computer, media, retail and lifestyle landscapes. Here …(read more)

iCrime

On April 7th Darcy Richardson wrote about the uses of iPod growing along with sales. There is one particular use that she probably didn’t have …(read more)

The Week in Review: Boot Camp, Boot Camp, Boot Camp

The blogosphere couldn’t agree whether Boot Camp signaled the apocalypse, as Newsweek’s Steven Levy claimed, “It’s like Pepsi in a Coke bottle, DeLay as a …(read more)

Boot Camp? Who Cares? The Real News Story Concerns Linux

Maybe you missed it. If so, I understand. This was a tough week to be a Mac user. Due to recent events many of us …(read more)

Winner of Custom Engraved iPod

To kick off our This Day in Apple History feature we ran a contest. And we have a winner of the first prize, a brand …(read more)