What will Apple do with Intel’s advertising dollars?

by James R. Stoup Jan 04, 2006

Intel has a rather brilliant marketing strategy that has worked very well for the company over the years. This strategy mainly involves giving money to their customers for advertising so long as they put an Intel sticker or logo on their products. So, imagine you are Dell and you want to sell your products to as many people as possible. You have allocated a certain amount of money for advertising. Product displays, magazines, TV, radio, billboards, whatever you feels is the best medium for getting the word out about your product. So, as you contemplate where to spend your money Intel comes up to you and offers you a great deal. They propose a trade, you stick lots of “Intel Inside” stickers on all of your products and they will give you money so you can make lots of ads with the Intel logo beside your Dell logo. Sounds great isn’t it?

Well, it is a wonderful deal if you are Dell or HP or Sony or just about everyone else who sells computers and uses their chips.

Everyone, that is, except for Apple.

Ok, show of hands, who really thinks that Steve Jobs will allow anyone to put stickers on his computers?

. . .

Yeah, me neither.

So, this begs the question “what will Apple do with Intel’s money?” I can’t imagine that they would turn down several million in free advertising money. And if they aren’t going to put stickers on their products what are they going to do?

My guess? TV ads. I think that Apple will start advertising with creative commercials again, using Intel’s money. Wouldn’t that be great? Now, I don’t expect TV spots on the order of their 1984 ad, but I do feel that some great ads might be in the works.

And wouldn’t this be the perfect time to revitalize their advertising campaign? Everyone all ready knows about the iPod, so isn’t it about time for people to know about the Macintosh as well? If they do release an upgraded Mac Mini/DVR then that will be the official announcement that Apple is entering the Digital Living Room. The gauntlet will have been thrown down, the hounds released and Jobs will no longer be able to hide the fact that Apple is gunning for a much larger market than many people think they are.

What kind of ads might Apple create? Inspiring ones like the 1984 ad? Or perhaps ones similar to their PowerMac G5 ads. Anyone remember those? And which computers will they market first? The new, more powerful, longer lasting iBooks? The new DVR Mac Mini? Or maybe they will start with the G5 series.

Either way you look at it Apple is poised for some great opportunities. Millions are coming their way soon I hope they have a plan on how to spend it.


  • That will be their marketing strategy that how they will gonna deal with everything
    No Faxing Loans

    Johnson Smith had this to say on Aug 30, 2011 Posts: 10
  • The coming year for Apple Computer (AAPL) is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel (INTC).
    Payday Loans

    Johnson Smith had this to say on Oct 07, 2011 Posts: 10
  • For Apple , really it is a good news and as we know that Apple is a company where the value of everything matters so I think it will do something great.Thanks for such great posting.
    city cash loans

    Johnson Smith had this to say on Oct 15, 2011 Posts: 10
  • This post of yours is really very supportive and very good too and I certainly enjoyed the blog .[url=“http://www.mycarrental.com.sg/”]car hire Singapore

    JohnPhillips had this to say on Nov 04, 2011 Posts: 3
  • This post of yours is really very supportive and very good too and I certainly enjoyed the blog .
    car hire singapore

    JohnPhillips had this to say on Nov 04, 2011 Posts: 3
  • Page 1 of 1 pages
You need log in, or register, in order to comment